WHAT IS SEO?
SEO, Search engine optimisation, is the process to get search
engines (such as Google)to see your website as being
highly relevant for a given search (searches). We work on
the basis of what your customers search to find companies
such as yours. A lot of the time, it is pretty obvious what
searches are relevant to a particular business, but sometimes,
it is less so and requires in depth research, which we do
as part of our packages at no added cost.
The aim is to ensure a website appears as high as possible
(why not aiming to number 1 ?) in the organic search results,
in Google, yahoo, and other search engines.
HOW CAN I BE SUCCESSFUL ON THE
WEB?
Simple:
1/ You need to have a good website: well designed, user
friendly, with the visitor to the website in mind (not using
too much
industry
jargon your visitors may not be able to understand for example)
If
your website is poor, all you are doing is send a lot more
people to admire ”how poor your website... It is
very important that your website is READY TO CONVERT
TRAFFIC INTO ENQUIRIES. At Codastar SEO, we always
make sure we feel the website can deliver new business
before
starting an SEO program. This is purely a matter of honesty.
If we feel your website, even by getting it to number 1
for your most competitive search, is too poor to turn traffic
into business, well, we would tell you and the first thing
to do would be to address the website itself. 2/
You need a very good web presence, particularly in the
natural rankings of the search engines. Natural rankings
are the results Google and other search engines display in
the center of their page. Natural rankings are displayed
"on merit" and not using "pay per click". You are not paying
to be listed on Google's first page and your presence is
constant. Pay per click presence is dependant on your budget.
when your budget runs out, your website is removed from the
search engines result. so, of course, the trick is to get
there "on merit" and have a free, constant, valuable search
engine presence.
Get those 2 things right, and you're going to make a big
success of your website.
OUR PHILOSOPHY
We understand that the only
way to make a success of a project is if your business
and
ours
enter in a WIN / WIN business situation. What
do you want? More business enquiries, more sales, growth.
We know
that.
You want to make a return on your investment
as quickly as possible and go on to generate a lot of new
business.
This is precisely what we focus on.
We turn clicks into business. We work to achieve your stated
goals, generate new business enquiries sales
and increase profit.
Remember, someone's got to be number one, someone's s
got to be on that first page in Google. If your competitors
have been enjoying high level of web presence and you
haven't yet, now you can do something about it. We can get
you there.. We do get our clients to dominate their Google
rankings often with spectacular results.
HOW DO WE DO IT?
We obtain good ranking through a combination of targeted
relevant link building and by working on improving / altering
the website code (and sometimes content) so it is as search
engine friendly as possible and content relevant too. What
we do
in a way,
is
"talk to
the search engines" about each page of your website. Search
engines such as Google will get to appreciate your
website (or a particular page) as a highly relevant search
result to a given search and rank
you as such. We do this in an almost "military planned" action
plan. Timing and coordination between all SEO work is essential.
A good SEO program is a comprehensive one, looking at improving
to their optimum all the various criteria that Google looks
at in order to give a ranking to a website.
Many of our clients appear not only on the first page,
but get the top spot on that first page for their chosen
key search terms, bringing them a high volume of RELEVANT,
TARGETED TRAFFIC.
WHAT SEO PACKAGE SHOULD I CHOOSE?
There's no
single one- size-fits-all SEO plan. It is always best to
contact us, explain your goals and let us have a loot at
your website. We can then advise you on what would be the
most cost effective course of action for your business.
>> View our SEO
packages here
FINALLY, A LITTLE SEO JARGON
EXPLANATION
Search engine optimisation (known as SEO) is the process
of raising a website in the search engines (such
as Google) rankings
for the relevant searches terms for this website. For example,
if you sell carpets in Watford, you may want to come as high
as possible in the search engines rankings when the search
"carpets watford" is performed.
The aim is to generate a targeted and relevant flow of traffic
(potential customers) to your website.
The process of SEO is aimed at improving both the volume
and the quality of traffic to a website
from search
engines
in a "natural" ("organic" or "algorithmic")
way. Of course, the higher a website appears in
the search results of a search engine, the more visitors
and ultimately sales / business enquiries it will receive.
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